The first impression no longer starts at your front door.
Instead, the majority of today’s potential homebuyers begin their property search online. Even though local advertising and print marketing is highly recommended to fully complete a marketing strategy and to further build credibility... It is not a secret that both the online & print photos of your property need to stand out among the competition and engage a prospective homebuyer enough to entice them to schedule a viewing with your local REALTOR®.
Here are some photo tips to remember when showcasing your home online:
1. Judge a book by its cover. What initially attracts a potential homebuyer is the exterior image of the property. The image should be clear, not over retouched, and appealing. The best time of day to photograph an outdoor area is certainly early in the morning and before twilight. Evening outdoor shots should feature the home with the interior lights on - take a look here at how my friend and colleague, Michael Tejada is the perfect example of someone who got this, right! Creating an inviting and alluring effect. Remember, try and photograph during months when there is outdoor vegetation and lush landscape.
2. Capture your home's best quality. Focus on the selling points of your property. What do you most want potential buyers to see? Consult with your REALTOR® and decide what feature of your home is the most in-demand. Whether it is your newly renovated kitchen or sprawling outdoor area, the image should be prominently featured in your online & print advertisement.
3. The same rules apply. When potential buyers visit your property, regardless if it is a classic cottage or opulent estate, it should be clean, neat, and organized. (I explain further in this article: get your home ready to sell.) These same rules pertain when photographing a property. Eliminate any clutter and present a clean, well-maintained home that will attract online and local homebuyers.
Any questions? Please contact us.
Jinet Ventura | Building, Connecting, Empowering Communities.
(917) 600. 3489